At the Four Seasons Milano during Milan Fashion Week, Pianegonda presented its Spring/Summer 2024 collection, a dazzling display of jewelry that seamlessly blends tradition with contemporary aesthetics.
The showcase included pieces inspired by constellations, culminating in the special and extra precious capsule, “The Golden Age.” The presentation was a visual feast, with jewelry displayed in motion on models and meticulously arranged behind glass in showcases.
Pianegonda, an iconic name in Italian silver jewelry since the 90s, has undergone a significant transformation since its acquisition by Bros Manifatture in 2015. This new chapter has seen the brand embark on an aesthetic journey deeply rooted in the contemporary world, while still honoring the essence of its iconic past. The collection showcased at Milan Fashion Week was a testament to this evolution, featuring pure forms that have been transformed into iconic creations, celebrating the quintessence of design.
The brand’s dedication to creativity caters to those who are in constant pursuit of new beauty and expressive freedom. Pianegonda’s stylistic metaphor evolves continuously, using a modern and provocative language to weave stories of inclusivity, independence, and self-awareness. The brand’s pieces are not merely jewelry; they are objects of original design, each telling its own unique story.
The collection revealed a stylistic journey marked by a continuous dialogue between bold and refined volumes, and light and essential shapes. This disruptive creativity of geometries makes the aesthetics of each individual creation unique, standing out in the world of luxury jewelry.
Pianegonda’s commitment to design and craftsmanship is evident in every piece. Expert hands meticulously shape raw materials, with attention to detail reflective of traditional craftsmanship techniques. This results in the creation of authentic luxury jewelry. The 925‰ sterling silver is skillfully cut, melted, engraved, and polished by hand, transforming into precious jewelry that transcends mere adornment to become real pieces of art.
The Pianegonda SS24 event at Milan Fashion Week was more than a presentation; it was a celebration of the brand’s journey, its dedication to design, craftsmanship, and a vision that marries the past with the future. It was a clear demonstration of how Pianegonda continues to set the standard in the world of luxury silver jewelry.
