At Milan Fashion Week, Herno presented its Fall/Winter 2024 collection to the Press, marking a significant moment in the brand’s history with the grand opening of Spazio Herno. This event was not just a showcase of impeccable winter styles but also a celebration of lifestyle, quality, and innovation, reflective of President Claudio Marenzi’s vision for the brand.
The new 3,000-square-meter Spazio Herno, born from the transformation of an old factory into a contemporary marvel by De Amicis Architetti, stands as a testament to the brand’s commitment to blending tradition with forward-thinking design. Its architecture, characterized by large windows and lounges filled with natural light, facilitates creative exchanges and embodies the brand’s sustainable ethos with rooftop gardens and evergreen plants adorning the structure.
The FW24 collection itself was a parade of luxury and finesse, featuring outerwear with meticulous attention to detail, warm textures, and a fusion of timeless elegance and modern functionality. Luxurious puffers, ultra-soft coats, and layered looks were among the highlights, alongside quilted maxi skirts, sparkly evening knitwear, and neutral daytime pieces. Each garment exemplified Herno’s dedication to high-quality craftsmanship and its ability to infuse classic silhouettes with contemporary flair.
Herno elevated the event even more by collaborating with acclaimed chef Giancarlo Morelli, who curated a food experience that complemented the sophistication of the collection. This integration of gastronomy and fashion underscored Herno’s belief in fashion as a comprehensive lifestyle choice, where quality and excellence permeate every aspect of life.
Spazio Herno is set to become a beacon for the brand’s entire world, showcasing its journey, evolution, collaborations, and commitment to sustainable practices. This space promises to be a hub for not only showcasing seasonal collections but also for hosting events and projects that reflect Herno’s core values.
The FW24 presentation at Milan Fashion Week was a resounding statement from Herno, blending the worlds of fashion, architecture, and gastronomy to offer an immersive experience. It highlighted the brand’s journey to its current status as a go-to brand for luxury outerwear and clothing, all while staying true to its roots in quality and sustainability. Stay tuned for more articles on the fabulous day-to-evening FW24 collection as we are getting closer to the next season.
