Shopping Therapy

Yummy Jewels!


It’s not about fast fashion. It’s just fast food turned into fashion and more specifically statement jewelry. You don’t need to be foodie in order to consume this little portions of glam. Fashionistas of all styles have a sweet tooth for the latest burger and french fry bangles, necklaces, earrings and rings designed by Goldie Rox. The designer got a very delicious idea about things that could adorn our looks. The story behind that is very interesting and I would like to share it with you!


It had long been the jewelry industry’s worst kept secret that rising star Roxanne Rajcoomar had been having an affair with good bad food. Rox had always loved fashion and food but it seemed one had won over the other when she went to study at
 London College of Fashion. During this time, the sparkle of precious Rox caught her eye and as soon as she had completed the course she headed to DeBeers
 where she soon became the youngest rough diamond valuer in the world and subsequently graduated from GIA. A glittering career followed, working for a number of fine jewelers and establishing herself as a recognized expert in high value pieces.


With everything she touched seemingly turning to gold, it seemed Rox had it all. If only it were that simple. Although she tried to deny it, there was no doubt that she still had feelings for food. What started as an occasional tryst with a cheeseburger soon became a heady affair. 
It was not that she loved jewels any less, just that denying how she felt about food was eating her up.
 Something had to give. Rox and jewels went on a break. Rox and food sped off around the world together. Traveling and exploring the flavors was restorative for Rox
 and she found herself at peace volunteering for Save the Children. As she ate her way around the globe, she could not help but notice some genuinely exciting contemporary jewelry designers. Without neglecting her food tour,
 Rox took the opportunity to get closer to these jewelers and took a host of goldsmith classes in Melbourne.
 Rox had found her happy place between food and jewelry and was struck by inspiration. And so, GoldieRox was born. Her creations can be wonderful gifts to our beloved ones! I can definitely say that these pieces of jewelry are definitely harmless comfort food! So check her website and store for more!


Elena Sendona

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