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Shape it Up!

We are all body-conscious, whether we hide our contours or we enhance and reveal them. There is shapewear which can be worn under clothes, and bodycon dresses which accentuate our curves without the help of undergarments. Spanx and Max Azria are the first huge fashion names in these fields respectively. But if you rethink, you’ll find many more brands celebrating the female body and following carefully its structure. Max Azria at Herve Leger has developed the bandage dress creating glamorous eveningwear along with seductive day pieces. He offers some hints of this privilege at his BCBG collection as well. Spanx is a shapewear that evolved into a fashion industry giant giving great solutions to curvilicious superstars such as Kim Kardashian as well as everyday women. They all have a little secret to share. Do you think they are the only ones? Let’s see more designers and brands that glorify and mold femininity!


Kardashian Cornelli High Neck Pencil Dress for Lipsy London and French Connection Viven Panelled Jersey Dress


Hervé Léger Spring/Summer 2014 and Jason Wu Spring/Summer 2014 with Karlie Kloss on the runway


Nicole x Missguided – an iconic collaboration with global star Nicole Scherzinger, the former X Factor judge 


Lindex shapewear with model Isabeli Fontana at the ad campaign


Versace paneled textured cotton-blend and stretch-poplin dress and Cushnie et Ochs cut-out stretch-jersey dress


Victoria Beckham cami color-block stretch cotton-blend dress and Hervé Léger embellished ponte dress


Roberto Cavalli printed stretch-jersey dress and House of Holland leopard-print stretch-jersey dress


La Perla ShapeCouture high-waist skirt and bra and dMondaine Grace strapless shaping slip


Yummie by Heather Thomson Magda Slip and Spanx Red Hot Label luxe & lean polka dot body-shaper

Photo at the top of this page to the right: Herve Leger Andreja colorblock zipper-detailed peplum dress

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