Front Row

Prmitv World: Street Art & Fashion!

As we are experiencing right now a transitional period during which even the most prestigious names in the fashion industry redefine their relationship with what happens on the streets, street art can fuse with street style and catwalk trends in a self-evident way; no more discussion about that. It’s a fact. Urban sportswear brand, PRMITV WORLD went under this logic, presenting their new Spring / Summer 2016 collection Urban Fantasy at New York Fashion Week under the wing of GEN ART for a second year running.


The artist behind the brand’s signature prints, Jacqueline Levine unveiled a new line of playful cutting-edge basics that improves upon and adds to the aesthetic of the brand’s core collection. The presentation Urban Fantasy took place on Friday, September 11th at Pier 59, Stage D at the Chelsea Piers.

Levine’s eclectic background as a street artist, painter and now designer, creates a collection that perfectly fuses the three into a cohesive, colorful fashion-forward womenswear line. Functional zip-ups, bomber jackets, joggers and shorts are elevated with a french terry fabric, while power mesh adds interest to basic pullovers, leggings, sports, bras, and dresses. Hero pieces include a combination of the two fabrics, most notably a french terry jumpsuit with an open mesh torso. Levine’s signature artwork remains a focal point throughout the collection, bringing the urban streets to the runway.
Levine describes the PRMITV WORLD woman as “a child at heart with grown up responsibilities. I designed the collection for a woman who views the world in color and always looks up to the sky.”
Jacqueline Levine is actively involved with street art. She traveled the country transforming abandoned buildings with provocative and colorful, character-driven artwork. After receiving critical acclaim from media outlets such as the Washington Post, The Arts Observer and Huffington Post, Jacqueline decided to translate this passion into fashion. This athleisure collection talks about harmony and the real power of self-expression!
So do it your own way! xx
Elena Sendona

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