Front Row

Desigual SS16 on Style Chameleons!

Indeed women are so versatile in their choices today, and this comes along a knack for playfulness, experimentation, and an adventurous journey to the world! I totally got into this mindset while watching the Desigual show at NYFW. The collection explored modern day women who are free-spirited, bold and fun. Women, like the many cities we travel to and live in, are ever-changing and endlessly alluring; gleaming in the morning and glowing in the evening. Inspired by the city of Barcelona, BCN, La Ciudad Condal, the charming Mediterranean port town that’s always been home for Desigual, this collection encapsulates the whole idea.


The brand collaborated with stylist Misha Janette, who used her eclectic style to showcase the daring, fearless, and irreverent woman according to Desigual. Lauro Samblás, an artist from Barcelona, used colorful pop-inspired collages tapping into his boundless creative freedom to create the backdrop for the collection.


Cosmopolitan and cool, the collection featured layered looks, unusual combinations and left an urban, sophisticated and bold mark; shirts worn as skirts, hand-painted brush stroke prints on oversize blouses, jumpers worn as turbans, A-line midi-skirts with patchwork embroidery, jackets that combine denim, military fabric and embroidery, palazzo pants and ankle grazers, embellished jeans with delicate embroidery and long shirts worn as evening dresses!

Desigual is designed for many types of women with their lust for life, eye for beauty, and passion for self-expression.


Guests at the show included actresses Laverne Cox; supermodel Karolina Kurkova; 94-year-old fashion icon Iris Apfel; fashion photographer and TV personality Nigel Barker and Bachelorette Kaitlyn Bristowe with fiancé Shawn Booth. It was a lovely front-row scene!


Elena Sendona

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