Front Row

MAISON the FAUX is Sending a Message!


On the 8th of September 2017 MAISON the FAUX showed NYFW a FAUXmosapien filled world. During the show of the Dutch fictional fashion house, all of the models joined into a FAUX ritual. A ritual in which they surrendered themselves to the false promise of a new and better world.

During this ritual, models were baptized from a water dispenser, christening them as “FAUXmosapiens”, before entering vertical, incubator-like tanning beds. The brand posed the question; “Why and who do you choose to follow?”

In a world that (still) struggles to see us all as individual human beings, MAISON the FAUX offers an alternate world; the FAUXmosapien world. An evolved world in which everyone can be themselves and let go of beauty ideals and trends. This is what they are advocating through fashion!

The SS18 humanwear collection was all about joining, mixing, combining strict borders and patterns into an eclectic diverse image. Mermaid dresses in striped tulle, multicolored statement coats, sunsets and globes, copy/paste denim and leather silhouettes, red plastic disposable bags and stripes, stripes, stripes and stripes. The color palette was defined by graphic contrasts and pastels.

Food for thought, dear fashion insiders!


Elena Sendona

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