From her Dollface round clutches to her wondrous LBDs, Erin Fetherston belongs to the new generation of designers who realize that girls are not dressing up like their moms at a similar age! She definitely creates girly looks but she twists them to fit the needs of super confident, busy, and independent creatures that understand fashion through the social media and set up their wardrobes based on street style experimentation.
As the designer says:
“2016 has been a year of creative expansion and personal rebirth. I returned to my California roots with our move to Los Angeles, welcomed our firstborn child, and reimagined my brand with new collections in ready-to-wear, accessories, and home.”
Take for example the Dollface clutch that first appeared on the SS16 show. It works with cocktail dresses but also with embroidered jeans and mules! New arrivals include lifestyle options such as the Cotton Robe Hammock Chair for the girl who values quality of life.
Right now the new sharp, simple, and contrasting SS17 RTW collection is available for pre-order. I just love the sleek and effortless silhouettes she came up with. They are all wardrobe essentials, my favorite being the L’ Amant Tie Neck Blouse. Coupled with an ethereal shimmering maxi skirt on the runway, it felt fairytale! The Erin Fetherston Signature Collection is exclusively made in NYC! Looking forward to seeing her FW17 offerings at the New York Fashion Week!
Happy Shopping! xx