Against the enchanting backdrop of Italy’s Lake Maggiore, Carolyn Murphy joins La DoubleJ founder J.J. Martin for a holiday capsule celebrating feminine connection, exquisite Italian craftsmanship, and the irresistible allure of dressing for joy.
La DoubleJ’s latest holiday capsule, Sisterhood of Light, captures a feeling of warmth, generosity, and luminous femininity. The Milanese luxury lifestyle brand has joined forces with American supermodel Carolyn Murphy for a collection that embraces the beauty of human connection through sumptuous fabrics, expressive silhouettes, and the exuberant visual language that has become synonymous with founder J.J. Martin.
The collaboration arrives with an evocative campaign photographed by Kate Bellm at Villa Tarlarini, overlooking the romantic shores of Lake Maggiore in Italy. With Murphy as its captivating protagonist, the imagery evokes an intimate Italian escape, where historic architecture, soft natural light, and glamorous eveningwear create an atmosphere of cinematic sophistication.
At the heart of the collaboration lies an immediate creative connection between Murphy and Martin, two women whose shared appreciation for beauty, personal expression, and conscious living informs the collection’s uplifting spirit. Their vision of sisterhood celebrates the meaningful relationships that enrich everyday life, transforming the idea of light into a compelling fashion narrative.
A Decade of the Swing Dress
The collection also marks a significant milestone in La DoubleJ’s history: the tenth anniversary of its signature Swing Dress. A defining silhouette within the brand’s wardrobe, the design returns in seven interpretations inspired by Murphy’s personal style.
Rich jacquards, delicate fil coupé fabrics, shimmering paillettes, and intricate hand embroidery lend the anniversary pieces a luxurious, tactile dimension. La DoubleJ’s recognizable palette of vibrant colors and expressive prints brings personality to each design, while exceptional Italian textiles underscore the brand’s longstanding commitment to craftsmanship.
The resulting wardrobe moves effortlessly between festive exuberance and timeless elegance. There is a sense of occasion in every detail, from the interplay of light-catching embellishments to the fluidity of the silhouettes. These are clothes conceived for memorable evenings, intimate celebrations, and the simple pleasure of feeling extraordinary.
Beyond the seven Swing Dress variations, the capsule introduces the Carolyn, Camelot, Buy Me a Martini, and Campanella dresses, alongside the Bon Bon Bomber. Together, the pieces create a distinctive holiday offering shaped by La DoubleJ’s playful sophistication and Murphy’s graceful, understated sensibility.
Carolyn Murphy and the Beauty of Authentic Connection
For Murphy, whose remarkable modeling career spans more than three decades, the collaboration reflects values that extend beyond the runway. An established presence in international fashion and a dedicated environmental advocate, she has long expressed an interest in wellness, conscious living, and the relationship between personal choices and collective well-being.
Her involvement in Sisterhood of Light brings an especially personal dimension to the collection. The concept of women illuminating one another’s lives through friendship, generosity, and emotional support resonates with her own outlook, while La DoubleJ’s belief in the uplifting potential of clothing provides a natural creative meeting point.
Martin, meanwhile, sees the partnership as an opportunity to explore a gentler expression of the brand’s signature energy. Murphy’s perspective introduces a softer, quietly radiant mood to La DoubleJ’s world of color, pattern, and embellishment, revealing a fresh facet of its distinctive aesthetic.
The creative dialogue feels particularly relevant to the holiday season, when the rituals of gathering, giving, and celebrating take on renewed significance. Through its emphasis on connection and optimism, the capsule invites women to approach festive dressing with a sense of freedom, pleasure, and individuality.
An Italian Dream on Lake Maggiore
The setting of the campaign adds another layer of romance to the story. Photographed at Villa Tarlarini on Lake Maggiore, the images place Murphy within an architectural landscape steeped in Italian character.
Bellm’s photography captures the interplay between the collection’s luminous textures and the atmospheric surroundings. In one image, Murphy appears in a sparkling evening gown against the darkness of an ornate stone terrace, the reflective surface of the dress creating a striking visual contrast. Elsewhere, delicate lace and golden tones evoke a more intimate, sunlit mood.
The campaign’s beauty direction, credited to HOS and Tobi Henney of The Wall Group, complements the effortless elegance of the imagery, allowing Murphy’s natural presence and the collection’s decorative richness to command attention.
Lake Maggiore provides a fitting setting for a brand whose identity is deeply intertwined with Italian beauty. The location reinforces the romance of La DoubleJ’s creative universe, where fashion, architecture, craftsmanship, and the pleasures of everyday life exist in captivating harmony.
The Joyful Universe of J.J. Martin
Since establishing La DoubleJ in Milan in 2015, former fashion journalist J.J. Martin has cultivated a recognizable aesthetic grounded in vintage-inspired prints, saturated color, and exceptional Italian production.
What began with Martin’s personal collection of vintage clothing and jewelry has evolved into a luxury lifestyle universe encompassing ready-to-wear, accessories, jewelry, homeware, and hospitality experiences. Throughout that evolution, her fascination with spirituality and emotional well-being has remained central to the brand’s philosophy.
The La DoubleJ Sisterhood, an international community brought together through wellness experiences, retreats, and shared creative exploration, represents an important expression of that vision. Through Sisterhood of Light, Martin translates this philosophy into a festive wardrobe that celebrates the transformative possibilities of beauty and the enduring importance of female friendship.
Murphy’s participation lends the story an additional layer of authenticity. Her longstanding career, unmistakable elegance, and commitment to conscious living make her a compelling figure for a collection devoted to warmth, connection, and inner radiance.
A Holiday Wardrobe Made to Shine
As the festive season approaches, Sisterhood of Light offers an invitation to embrace glamour with intention. Its richly embellished dresses, expressive prints, and beautifully crafted silhouettes reflect the pleasures of dressing up, while its underlying message celebrates the relationships and experiences that give those moments meaning.
The collection captures the essence of La DoubleJ’s optimistic approach to luxury, balancing decorative exuberance with a heartfelt appreciation for the women who inspire, encourage, and illuminate one another.
The La DoubleJ x Carolyn Murphy Sisterhood of Light holiday capsule is now available exclusively at La DoubleJ boutiques and online at www.ladoublej.com.
