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Love Binetti and his Vision!

I met Diego Binetti recently, during a NYFW party he organized at Beautique, the ultra posh Midtown entertainment hot-spot decorated in the spirit of Coco Chanel’s apartment at 31 Rue Cambon in Paris. At the basement of this restaurant, he along with his very stylish friends, were dancing the night out amidst a busy schedule including presentations and shows.


This NYC-based Argentinian designer looked rather passionate about what he’s doing and this energy was also obvious from the collection I had seen couple of days ago, during a private viewing at his showroom.


He told me that ‘this was ready-to-wear with couture techniques’ and I had already noticed such exquisite artisanal details in his clothes and accessories. Diego loves intricate techniques with long cultural history and he is consistently supporting small creative communities across the world.


His brand which is relatively small but operates successfully on a global scale, with limited edition designs sold through hand-picked boutiques, is getting bigger and bigger, touching upon its popularity within entertainment A-listers and eclectic fashionistas.


I was rather impressed by my findings, from four different collections of his, representing four different types of woman that meet each other through their adventurous temperament and their cosmopolitan identity. Those ladies pack and unpack endless times a year, travelling across continents, jet-setting in style, picking pieces that feel unique in approach and execution.


Everything was eye-catching over there. The ‘dark’ rack was supposedly for the business woman, yet it wasn’t boring at all, in the way other corporate wardrobes usually are. Black and midnight blue were completely editorial due to their textural appeal. Silhouettes were new and attention-grabbing.


The ‘romantic’ rack was a dream of florals, crochet, broderie anglaise, pom-poms, tassels, fringes, delicate embellishments, and other fairytale elements. At the same time, even eveningwear was wearable and applicable to a variety of special-occasion settings; from the beach to the city!


The ‘sporty’ vacation rack looked sexy, laid-back and young, with pop art influence and comfortable fit. It’s for the active girl that has lots of humor, and a funky side. Prints were hilarious and cool, and all the ideas very original!


Then, his ‘quirkiest’ rack was equally tasteful but also hip, colorful and playful. Appliques, woven fabrics, fringes, and statement pieces, to be artfully layered or mixed & matched, made for a collection that is NYFW-perfect. It’s balanced, photographable, sophisticated and a clear stand-out. Emphasis on some super coveted accessories – especially bags and fabulous tiled clutches – further concluded the picture.


I left his showroom with a strong desire to shop everything, and this ‘have-to-have-it’ feeling for the whole four racks. Then I realized that nothing happens by chance. Diego followed from an early age his mother’s passion for fashion, giving her initially a helping hand, and later studying and working in Miami, Milan, and New York for fashion heavyweights such as Bvlgari, Paola Frani and Jill Stuart.


In between fashion assignments, he had also been assisting in styling, which gave him the ability to create collections that are easy-to-style and very cohesive. ‘LOVE Binetti’ is one of his collections, and I really understand this name, because such clothes are only works of love! Right now, these four racks are all in my wishlist and I’m trying to find budget that will enable me to shop as many as possible!

Let’s do it girls! xx

Elena Sendona





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