A.Potts FW23: New York Noir

Aaron Potts’ FW23 collection showcased many women’s outfits, predominantly featuring his characteristic grand, voluminous shapes, with a few adopting a more body-skimming design. One particularly notable piece was a striped jersey dress boasting a distinctive handkerchief hem and an intricately knotted bodice.


Primarily anchoring on a black palette, reminiscent of Potts’ nostalgic memories of his early days in New York during his Parsons stint, the A.Potts FW23 collection selectively and subtly incorporated splashes of red.Drawing from his observations of the city’s denizens clad in universally flattering, effortlessly stylish, and low-maintenance black, Potts’ designs diverged from the usual minimalist elegance. Instead, they played with varying textures and proportions, blending materials like jerseys, wools, and leathers, producing a collage of styles truly representative of New York’s essence and Potts’ unique design language.

Practical features such as utility pockets adorned several pieces. Beyond the dominant black, he ventured into tactile dimension with beige and off-white textured knits and delved into monochromatic prints. Among these, a reimagined large-scale houndstooth design, paired with neoprene, stood out.

Potts’ knack for manipulating proportions makes him a recurring name of interest in fashion circles. His creations, devoid of gender and age restrictions and eschewing fleeting trends, resonate universally. Embodying a timeless, adaptable style, A.Potts champions a signature uniform transcending seasons.

Aaron Potts was born and raised in Detroit to a working class family with roots in the American South. He graduated from Parsons and went on to intern with Marc Jacobs at Perry Ellis and with Donna Karan at DKNY. After graduation, Potts went designed for Emanuel Ungaro, Anne Klein, Victoria’s Secret, Escada, Badgley Mischka, Ellen Tracy, Kaufmanfranco and Tamara Mellon. This ultra-talented creative keeps on fascinating us through his journey!

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