In a heartfelt celebration of individuality and connection, SUNNEI has launched its new Everyday collection with a powerful visual campaign that goes beyond fashion. Shot by acclaimed photographer Enea Colombi during Milan Design Week, the campaign captures the essence of SUNNEI’s creative community through an intimate photo book featuring hundreds of real people styled in pieces from the capsule collection.
The three-day photoshoot unfolded as a spontaneous yet meaningful tribute to the personalities that surround the brand. SUNNEI opened its doors to friends, collaborators, and curious passersby, photographing them in the collection’s signature tops — the Classic Longsleeve T-Shirt, Classic T-Shirt, and Overshirt.
The initiative didn’t stop there. During the official launch event at SUNNEI’s flagship store in Milan, the project continued to evolve, welcoming even more participants to be part of this living portrait series.
What stands out in the Everyday collection is not just its democratic spirit but also its versatility. With 12 carefully curated colors — from calm neutrals like Cream and Anthracite to vibrant statements like Acid Lime, Peacock Green, and Bright Orange — the capsule is designed for real people and real lives. It’s a reminder that fashion can be both expressive and inclusive, functional and joyful.
The Everyday collection marks a new chapter for SUNNEI, reinforcing its commitment to making high-quality, wearable design accessible while celebrating the community that has helped shape its identity. More than just a drop of elevated basics, it’s a visual manifesto for togetherness, self-expression, and authenticity.
