Once more Rihanna is gorgeous in a photoshoot, this time by famous Mert&Marcus for Emporio Armani Underwear and Armani Jeans Collections. She is seductive, theatrical and bold. As the new spokesperson of these two lines, the singer tries her hand a little bit in modeling, making her relationship to the fashion world even closer. Most of her competitors in the music industry (Lady Gaga, Katy Perry, Gwen Stefani etc.) move already towards this direction, building up gradually a strong connection to fashion which makes them more desirable and iconic. A new type of pop culture artist – the ‘fashionista singer’ (and sometimes designer) – is already here!
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