This year’s Art and Culture Exchange Week in Milan brought with it a fresh, bold voice in fashion with the debut of OQQ’s Spring/Summer 2025 Collection. The collection, titled “She Made It”, is a heartfelt homage to the strength, resilience, and beauty of women. OQQ’s all-female design team has crafted this lineup with a deep understanding of the many facets of womanhood, blending elegance with empowerment. 
A Tribute to Women
Each piece in the collection tells a story. Inspired by the personal experiences of women who have balanced careers, family, and life’s challenges, the collection is a reflection of perseverance and success. OQQ is committed to supporting women in all aspects of life, from the boardroom to moments of leisure, and this collection makes it clear: women deserve to feel empowered, confident, and, above all, themselves.
The designs are deeply personal, reflecting the diversity of women’s bodies and lifestyles. Comfort meets style through the brand’s signature seamless knitting technology, which is present throughout the collection. The soft, flexible knitted fabrics were chosen not only for their comfort but for their ability to adapt to various settings—just like the women who wear them.
Floral Inspiration: Strength and Resilience
OQQ draws much of its design inspiration from flowers, particularly the peony and morning glory. In Chinese culture, the peony symbolizes wealth and success, while the morning glory stands for resilience. Together, these floral motifs symbolize the tender yet powerful duality of women—themes of growth, beauty, and achievement are woven into the fabric of the collection. A standout piece is the jumpsuit layered with soft mesh and hand-crafted peony flowers, which elegantly symbolizes beauty at every stage of life.
The collection also features dynamic water ripple patterns and scattered point designs that reflect the brand’s free-spirited ethos. OQQ is all about embracing individuality and celebrating independence, traits that are evident in every detail.
Fashion Meets Philosophy
The brand’s iconic dolphin logo—a symbol of wisdom, bravery, and freedom—is intricately integrated into the designs, reinforcing OQQ’s mission of encouraging women to chase their dreams with confidence and courage. “Women are the embodiment of beauty and strength. As a female designer, I deeply understand the real needs of women in daily life, work, and sports. I hope my design can make every woman feel confident and free,” said the designer behind OQQ.
From Amazon to the World
While OQQ may be debuting on the international runway in Milan, the brand is no stranger to success. It is already one of the most popular women’s fashion brands on Amazon and TikTok Shop in the U.S., beloved for its accessible yet stylish pieces. With a new store recently launched on Amazon Europe and a soon-to-open TikTok Shop in Spain, OQQ is ready to take on the global market.
As the brand continues to grow, it remains committed to celebrating women’s success and individuality. The Milan show marks a significant milestone for OQQ, and as the designer noted, “Let us cheer for the power of women together.” The Spring/Summer 2025 Collection is more than just fashion—it’s a movement.
