It was a very cool fashion show with live music & performance by Sarah Jaffe & Becki Howard, party atmosphere, and a bunch of very pretty ‘it girls’ in attendance, including Devon Windsor, Bella Thorne + sister Dani, Zara Larsson, Mia Moretti, and Olivia Palermo.
The designer based his foulard prints on traditional Ukranian headdress motifs that his maternal grandmother and other local women were adopting at the time. Referencing the nonchalant 70s, he designed awesome asymmetric slip dresses graced with draping, spaghetti straps, and satin texture. He used these floral and paisley prints for such dresses and distressed denim items. His grandfather owned a lace mill during that decade, and this is why Jonathan keeps on using this fabric in such a charming way.
Pink, marigold yellow, pink, navy, neutrals, and indigo blue are main hues in his seasonal palette.
It was a great mix of bohemian and urban elements. Boho chic dresses were styled with printed puffer jackets. Checks were layered with sleek monochromes. Bustier-style lace bodices, notched hems, and thigh-high slits infuse modern eveningwear with a sultry feel.
Layering and asymmetry were a cool deal-breaker in this collection. The dresses and silk printed ensembles are fluid, yet jackets are structured. Knits are intricate and cozy. There is a sense of comfort and confidence in these outfits. They can be urban but also vacay-ready. The designer also follows the trend with almost monochromatic looks and matchy-matchy prints. Ruching and draping further enhance the silhouettes.
The staging of the show was incredible, allowing the models to interact both with the runway setting and the audience. The concept stands between a fashion presentation and a runway show. The big venue at Industria Studios hosted many cool fashion insiders bringing international flair to the scene. For beauty experts, the models’ braided chignon and dark lips on natural face were another source of fascination.