NYFW FW19: Chocheng Speaks of Craftsmanship!

Designer Cho Cho Cheng presented the CHOCHENG Fall/Winter 2019 Collection at Spring Studios on February 12. It was themed ‘North by Northwest (1959)’ and was inspired by British tailoring, elegance, precision, impeccable craftsmanship, and suspense. Predominant colors included violet, bordeaux, grey, black, and white. The chic silhouettes were precise, menswear-inspired, impeccably tailored. For a winter feel, the designer used fabrics such as custom Scottish cashmere tweed, hand sewn silk petals, and Prince of Wales checks. One of the interesting materials was hand-ruched tulle replacing fur for cruelty-free structure and dramatic volume. The looks were accessorized with romantic scarves, hats, and glamorous hosiery.

It is a womenswear designer label launched by designer Cho Cho Cheng. Cheng studied fashion and costume design at the Parsons School of Design and took an apprenticeship in Savile Row, London to study traditional British tailoring. The new flagship store will reopen in Spring 2019 at 781 Fifth Avenue, New York. So stay tuned.

The brand pays close attention to detail and uses only materials that are 100% natural and cruelty free. All fabrics are sustainable and produced in Europe. All garments are hand sewn in London following traditional Savile Row tailoring techniques. For both environmental and aesthetic reasons, CHOCHENG forbids the use of commercial iron-on interfacing and machine finishing. Incorporating Savile Row hand-sewing techniques, everything from the shoulder pads, embroidered buttons, inseam buttonholes and decorative silk petals are handmade from natural materials. Jackets and coats are half lined in the manner of traditional sports jackets allowing customers to see that all padding, stiffening, basting, binding and interfacing is done by hand. Woven garments are manufactured in London, whilst knitwear and accessories are made in Italy.

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