On July 19th at a private event at The Box, ICB introduced their Fall/Winter 2016 #TheFashionsDaily; a magazine/media project created to display the upcoming collection (launching in stores on August 15th, 2016). This issue illustrates the Fall/Winter 2016 “Midnight Winter Dream,” a parody of Shakespeare’s, “A Midsummer Night’s Dream.” The event was be hosted by LA-based model/fashion blogger, Aleali May.
#TheFashionsDaily depicts the story of an ICB girl taking a midnight stroll through New York City during the cold winter. Her body is wrapped in chic wide-leg pants, extra long sleeve knit dresses, and long cashmere robe-like coats. Her accessories, a knit scarf with a faux fur panel, also help keep her warm and protect her from the depths of the winter chill.
Shakespeare’s, “A Midsummer Night’s Dream,” is a mythical and mystical tale following four lovers on their midnight walk through the forest. The ICB girl shows her internal struggle with the fight over fashion while appearing effortless, luxurious and witty.