Since 1986 and the glorious 90s, Helmut Lang remains at the forefront of minimalism, an enduring trend among fashionistas for many decades now. Finest quality fabrics and materials are modeled in simple and comfy silhouettes. Neutrals infuse your looks with wearability.
It meets downtown aesthetics and is adopted by a wide spectrum of clients. Monochrome outfits are of the moment. They elongate the figure and save you from time-consuming mix & matches. From Bella Hadid and Kendall Jenner to Rihanna and the oldest woman skydiver on alive, the followers of the brand are fearless and ultra straight forward in their definition of fashion.
They want the perfect blazer, tank top, denim jacket, and T-shirt. The Helmut Lang logo on sweatshirts and outerwear is super coveted across generations. Edgy details come in a subtle way. These hoodies and jeans serve as the perfect canvas for statement accessories or just an interesting face.
A sense of ease is inherent in this brand. The FW19 collection is smartly glamorized with metallic and sheer fabrics, yet it stays true to its original aesthetics signalling evolution in the smoothest of ways.