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Chiara Boni La Petite Robe: A New Chapter Begins

Maurizio Germanetti

In a significant shift for the fashion world, CHIARA BONI La Petite Robe has undergone a substantial transformation in its corporate structure. Following its recent acquisition by the Germanetti family, the brand has transitioned from an Srl to a Spa, opening its Board of Directors to new members. This move is aimed at bolstering the brand’s growth and expanding its presence in key markets.

As of July 10th, the Board welcomes two distinguished professionals: Dante Razzano, formerly the Executive Vice Chairman of Investindustrial and currently holding various roles within the same group, and Umberto Germanetti, the CEO of Filatura Cervinia Spa and controlling shareholder of CHIARA BONI. These new members join the existing board, which includes Monica Belardinelli (President), Maurizio Germanetti (CEO), and Giovanni Cagnoli, President of Carisma Spa, who joined in January 2024.

Maurizio Germanetti expressed his enthusiasm about the new additions, stating, “I am proud and delighted that professionals of such high caliber have decided to join our Board of Directors. CHIARA BONI La Petite Robe is an iconic brand that continues to achieve great success. The inclusion of new board members is primarily aimed at driving growth, strengthening our position in the United States, and expanding our influence in Europe and the Middle East.”

The brand, known for its elegance and timeless designs, closed 2023 with a remarkable revenue of 20 million euros. This strategic enhancement of the Board is seen as a crucial step towards sustaining and accelerating this upward trajectory, ensuring that CHIARA BONI La Petite Robe not only retains its iconic status but also evolves to meet the dynamic demands of the global fashion market.

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