Front Row

Vivienne Tam Wows with Collaborations!

What can someone tell about Vivienne Tam’s latest collection? It’s all about haute craftsmanship and taking the Asian theme to the next level with tactile and optical effects that are hard to ignore, I would say… Inspired by the rich textures and vivid colors of the decorative treasures housed in the Forbidden Palace, Vivienne Tam’s new collection highlights exciting brand collaborations that debuted on the runway at the MB NY Fashion Week back in September.


At the forefront of technology and fashion integrations, and following successful collaborations with Hewlett Packard, Square, Lenovo, Monster, Vera and WeChat, Vivienne Tam was proud to announce its partnership with Zeusé, bringing the leader in combining wireless charging technology with fashion, to Mercedes Benz Fashion Week. “We are thrilled to partner with the iconic and global Vivienne Tam brand, to provide a state of the art wireless charging device that is also a fashionable, wearable product,” states Zhe Wang, Founder of Zeusé. “Vivienne Tam’s designs bring chic to high performance function and practicability.”


Tam has collaborated with Zeusé on the design of three pouches embedded with its wireless technology and an iPhone case (used as a wireless charging receiver), inspired by her Spring 2015 collection. The Zeusé 2015 Vivienne Tam Limited Edition pouches were introduced on the runway and the iPhone cases were gifted to guests. “Zeusé allows me to stay connected in style, while on the run and traveling in this fast-paced fashion world – I love the freedom of wireless technology. The Zeusé 2015 Vivienne Tam Limited Edition is the must-have accessory for today’s modern woman,” remarks Tam.

Other accessories on the runway included uniquely styled Pandora jewelry. Vivienne Tam states, “I’m very excited to be collaborating with Pandora this season. Their jewelry is a perfect complement to my new collection.” I’m so thrilled to see more of Tam’s collaborations (and stunning clothes) to be worn by major style icons at important fashion events and on the streets!

Love You All!!!

Elena Sendona

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