Front Row

Theory SS20 Collection: A Class in Educated Minimalism

With minimum space of seated guests, Theory’s morning series of mini shows in a large clean space early September, was a different experience allowing us to enjoy the subtle details of the Spring/Summer 2020 collection from a short distance. Francesco Fucci – with design experience from the ultra-minimalist luxury house of The Row – has created easy-to-mix high-end basics that are inspired by the designer’s visit to the Archaeological Museum of Naples that is graced with Farnese marble masterpieces and ancient roman architectural segments, hence the beautiful neutral shades. The silhouettes are fluid, loose-fitting, elongated, and on some cases layered. They exude nonchalance and confidence. Add to the new collection of year-round Theory Staples these SS20 standouts to create a meaningful wardrobe for a busy lifestyle.

Cream and white ensembles are sharp yet they feel comfy. Different shades of white are mixed together. The jackets we saw are each with their own personality, destined to dress different types of woman or the same girl at different moments. We love the maxi wide-leg pants as well as the cargo style mixed with white pumps.

Flared below-the-knee skirts are equally elegant to fluid sheath dresses at midi-length that can be combined with flared pants. Meticulously detailed oversize lightweight outerwear, including cool trenchcoats, serve perfectly the idea of chic layering. Knitted pieces are equally charming.


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TODAY: The NYFW Presentation of Theory Spring 2020 Soho, New York City #TheorySS20 #nyfw

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There are some refreshing accents of color including bright shades of green, pink, yellow, and blue, as well as a surprise trio of pieces in leopard print. Twisted halter necks and large collars bring attention to the upper part of the body.


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In motion – the women’s Spring 2020 collection. #theoryss20 #nyfw

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The fabrics are lightweight and desirable. The simplest of silhouettes turn into real fashion statements of sculptural value. Next time you pack for a trip full of engagements and occasions just get some cool Theory pieces with you. With this young & fresh collection the brand solidifies its status as creator of a modern upscale urban wardrobe for women all over the world!

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