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Japanese Fashion Takes NYC by Storm!

Japan’s leading fashion event, debuted at New York Fashion Week with a new concept Tokyo Runway Meets New York at the Salon, Lincoln Center. A platform for international media and trade exposure, the fashion show presented a range of leading Japanese design talent in close collaboration with the Japan Ministry of Economy, Trade and Industry (METI) Startup and New Business Promotion Division Small and Medium Enterprise Agency and the Japan Fashion Week Organization. It was a textural feast of unconventional style and the perfect mix of Asian and American culture!

tokyo_runway1Fig & Viper

We saw impressive clean, contemporary clothing from Aula, layered and textured designs from Double Standard Clothing, bold colors and couture inspired clothes from Dresscamp, Tokyo street style represented by Fig&Viper, feminine designs from Han Ahn Soon; the FW15 and 16SS limited edition collaboration collection by mastermind feat. A-Girl’s; and the elegant world expressed by Riccimie New York.

tokyo_runway2Riccimie New York

“Choosing to show at New York Fashion Week rather than other fashion capitals was a natural choice as New York City is celebrated for its diversity and a kindred spirit with Tokyo’s energy, eclectic tastes, and excitement,” said Shinji Hirato, Producer Tokyo Runway Meets New York.

“We are confident showing in New York City will revitalize interest in the Japanese market from a global audience.”

He added, “Japanese fashion has long been an inspiration for pop culture from musicians to movies and this showcase is a prime opportunity for the fashion industry to view the diversity of Japanese fashion and coming trends first hand.”


Founded in 2002, Tokyo Runway is a business to consumer fashion event that attracted over 30,000 attendees last year at its bi-annual runway shows in Japan. New York was an equal success and personally, can’t wait to see more!

Love You Fashionistas!!!

Elena Sendona

tokyo_runway4Double Standard Clothing #Nero


tokyo_runway6mastermind feat. A-GIRL’S

Photo at the top of this page to the right: Han Ahn Soon

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