Shopping Therapy

Is Feel Good Fur a Brand to Watch?

Feedback is strong, yet I surely need to think of more ways to promote my up-and-coming Feel Good Fur collection. Last season has been an awesome start for me as a designer. Instagram’s Eva Chen, an ardent adopter of social media, latest technology, and newest/freshest designer items, wore my Feel Good Fur Fluffy Pocket coat, and I couldn’t be more thankful. Also bloggers Rachet et Nicole styled my Fluffy Hem skirts with biker jackets and boots for an edgier touch on girliness. Eva Chen was posted wearing the coat on Vogue Germany and Harper’s Bazaar Australia and now many more editors and fashionistas have my newly established brand in their radar. I feel excited but also anxious to spread the word even more. My message comes down to let’s wear modern real fur that is farmed, ethical, and an investment piece as opposed to any other fast-fashion and environmentally-harmful piece of outerwear. Let’s get back to our roots, wear a functional piece and stay active in it. I researched a lot before launching this collection and SS18 Fashion Week will be for me another chance to popularize avant-gardeness in things that are also deemed to be heritage.

Lots of love!

Elena Sendona

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