Newsroom Rocks Functionality!

Fashion is all about innovation, improvement, experimentation and a real sense of what’s needed in the market right now! In that frame of mind, we are really excited about the latest complete redesign of that got unveiled this week by IMG Models! The revamped site, developed with Doublespace, is a beautiful, easy-to-navigate showcase of the agency’s models around the world that reflects the dynamic power of the modeling industry. It’s more functional, more beautiful, more editorial, and at the same time maintains its character as the ultimate ‘search engine’ for the world’s most coveted models!


New elements…

– A scrolling carousel features the latest news and social media updates from every IMG Models office.

– A “News” section highlights the most recent work across Men, Women, Development, Talent around the world; as well as original content. Designed to be both visually engaging and data-rich, visitors can search the section by model name, or sort by board and work type.

– A “Get Scouted” section offers an in-depth look at newer faces, case studies of IMG success stories (“Unknown to Icon”), frequently asked questions, and a digital application process designed to help identify future IMG models.

Model pages look and work better…

– You will notice a redesigned model navigation that offers visitors a rollover view of each model’s stats, making quick comparisons much easier.

– You will spot a dynamic splash page for each model to better showcase his or her career.

– Each page showcases all aspects of the model’s brand, from social media feeds and a biography to philanthropic efforts.

– Each “All Work” section features significant milestones of each model’s career and can be filtered by type of work, brand, photographer, stylist and publication.

– When logged in, an ability to filter each model gallery by hair color, eye color, height and shoe size. Visitors can also save their favorite models for easy access in the future.

In the near future…

Phase 2 of the redesign, with additional features that will help visitors further customize the experience, will be rolled out in the coming months, so can’t wait to see what’s more in this amazing effort! It’s so helpful for all members of the fashion industry as well as people who are drawn to the world of models and super models of classic and atypical beauty! Check it out!

Love You All!!!

Elena Sendona

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