Shopping Therapy

Hardeman SS18: Another Rule-Breaking Designer!

Global fashion scene is filled currently with designers who take a different path, deviating from what is proper and expected. They emerge one after the other seeking to make a statement, express themselves and put a stamp in a world that is too commercial and strictly defined by conglomerate prerogatives. Let’s meet another brand with a cool creative approach.

Hardeman uses denim to break conventions. The Amsterdam-based brand takes everybody’s favorite clothing piece and transforms it into a deconstructed gender-fluid clothes that couldn’t be further from your trusty 501s.

For Spring 2018 Hardeman takes denim to the highway – ROUGE 66 empowers the will to discover and represents those who choose their own paths, to move freely upon them. Inspired by the true and the daring – Rouge 66 means to be living life to its fullest.

‘I’d rather be on my motorcycle’ is the motto!

It is definitely refreshing!


Elena Sendona

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