Bulgari and Save the Children for the RaiseYourHand Campaign

Bulgari proudly celebrates its philanthropic, global partnership with Save the Children by launching the new campaign #RAISEYOURHAND. Lottie Moss, Chloe Norgaard, Helena Christensen, Johannes Huebl, Olivia Palermo, Josephine Skriver, Nolan Gerard Funk, Tommy Dunn, Meg Ryan, Naomi Watts , Soo Joo Park, Tali Lennox, Nastia Liukin, Jamie Bochert, Eugenia Silva, Dorian Grinspan, Juliette Binoche, Toni Garrn, Luke Evans, Jon Kortajarena, Matthew Bell, Carina Lau, HSH Princess Lilly zu Sayn Wittgenstein Berleburg, Chiara Ferragni, Kris Wu, Shu Qi and Lily Aldridge, have agreed to join Bulgari in this new movement, posing for photos and films that will benefit the charity campaign.

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A new video featuring the project, created under the artistic direction of Fabrizio Ferri, presented during a press conference held at Rome’s Museum of Contemporary Art – MAXXI on July 8. Fabrizio Ferri explains the campaign’s #RAISE YOUR HAND slogan, “We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer. Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari’s effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That’s why I donate my work. This is how I raise my hand.”

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The example par excellence of Bulgari’s commitment to Save the Children is its new sterling silver and black ceramic bracelet, specially created for the campaign, providing a beautiful addition to the Save the Children jewelry collection. Bearing the Save the Children logo, the stunning bracelet perfectly complements the emblematic line. Comprised originally of a ring and a pendant, each piece of the Save the Children collection is inspired by Bulgari’s iconic B.zero1 jewelry design.

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Available in Bulgari stores worldwide, select department stores, and on Bulgari’s website (in the US and Japan), the bracelet retails for €480 ($510) of which €75 ($100) is donated directly to Save the Children. By adding a bracelet to the collection, the Roman jeweler aspires to increase the scope and positive impact it has had on the young lives that Save the Children is committed to bettering.

In 2016 their partnership is strengthened by a new bespoke initiative, one that empowers youth to enhance their “soft skills,” build upon their capacities, and improve their economic conditions as they pursue their own journeys, from deprivation to success.

To date, the wildly successful sales of the custom-designed Bulgari collection has helped to raise US$50 million for Save the Children. These important donations have reached 1 million beneficiaries in 33 countries across five continents, in areas where natural disasters, wars, conflict, marginalization, disability and poverty can hinder the right to education and a better future.


Elena Sendona

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