Front Row

ADEAM Fall/Winter 2022: The brand’s 10th Anniversary

Celebrating 10 years of creativity is quite a great occasion for a fashion designer. This brand focuses on incredible pattern-making deconstructed classics, functionality, ease, and urban wardrobe codes.

This year is special for ADEAM: 2022 marks the brand’s 10th anniversary. Thinking on the beginnings of ADEAM, designer Hanako Maeda revisits her childhood memories and her student days spent in New York, as well as the inaugural collection presented at New York Fashion Week. Maeda’s earliest memory of the city is of walking across Central Park, still in her school uniform, admiring the leaves turning color in the Fall. The excitement that she felt at the time led to her dreaming of one day becoming part of New York’s creative scene.

Years later, Maeda debuted ADEAM at Fashion Week in Fall 2013, with a ready-to-wear collection that took inspiration from the iconic musical “Into the Woods.” For Fall 2022, Hanako merges her childhood memories and ideas from Fall 2013 to create a special collection that combines dark academia and fairy tale aesthetics.

These clothes keep you warm and elegant at the same time. They are sleek winter wardrobe stunners. Our favorites include a quilted A-line midi skirt with a cross-over braided-trim sweater, cut-out puffers, and generally wonderful outerwear that modernizes staples such as trenchcoats and capes, roomy knitwear, and sophisticated layering.

Ruffled details give a romantic touch to some of the looks. The color palette comprises mostly neutrals plus military green and navy blue for a bit of variety. Discreet pleating is also part of the game, add a sleek dimension to your day-to-evening outfits. This is a fully-fledged winter wardrobe proposition that can stand on its own, nothing else needed to buy!

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