For Fall/Winter 2025, PREMIATA delivers a collection that is both rooted in heritage and prepared for the future. At its core lies a deep respect for Italian craftsmanship, reinterpreted with a contemporary spirit.
Drawing inspiration from the legendary Shackleton expedition—one of the greatest tales of survival and leadership—the collection explores endurance, innovation, and refined design through the lens of urban sophistication.
Unveiled during Milan Fashion Week, the PREMIATA FW25 collection is an elegant tribute to resilience. The house expertly balances tradition and technology, offering handcrafted shoes and garments that echo a legacy of excellence dating back to 1885.
Leather footwear remains the collection’s heartbeat—particularly the Prima Linea styles crafted with Vibram soles, representing the height of performance and precision. Whether it’s sleek boots, patent heels, or chunky-soled sneakers, each silhouette honors the brand’s artisanal roots while embracing modern utility.
The footwear is just the beginning. Outerwear in technical fabrics like Nyap and Dolmias showcases the brand’s attention to advanced textiles. Jackets, coats, and puffers combine high-performance materials with luxurious finishes, designed for a life lived between urban streets and rugged terrains.
Knitwear in fine yarns, with clean lines and subtle detailing, adds an intimate, tactile layer to the collection—soft yet structured, timeless yet relevant.
Accessories continue this dialogue between past and present. Recycled nylon backpacks and leather goods integrate functionality and style, while collectible embellished sneakers speak to the brand’s global cult following. The overall look is sophisticated but not precious—perfect for the fashion-forward adventurer who values design as much as durability.
At the heart of this vision is Graziano Mazza, a fourth-generation artisan and the creative force behind PREMIATA. Born in Montegranaro, the cradle of Italian shoemaking, Mazza became CEO and Creative Director of the family company at just 21.
His approach blends the rigor of tradition with bold experimentation. Under his direction, PREMIATA has become synonymous with excellence and evolution, always pushing boundaries without losing sight of its handmade soul.
The FW25 presentation reaffirmed that PREMIATA is a narrative of resilience, creativity, and Italian mastery. Each piece is designed not just to be worn, but to be lived in.
As we step into a new season, PREMIATA invites us to live life to the fullest with confidence, wrapped in the strength of a legacy that has endured for more than a century.
