Paris Fashion Week may have been the main stage, but on October 3, 2025, the true spotlight fell on Le Grand Café. Beneath its shimmering chandeliers, Edward and Akua Enninful unveiled their new creative universe — EE72, a media and entertainment company set to redefine how the worlds of fashion, beauty, and culture intertwine.
Paris Hilton, Kathy Hilton, Nicky Hilton Rothschild photographed by Dave Benett
The launch event drew a constellation of global stars. Leonardo DiCaprio, Cynthia Erivo, Heidi Klum, Paris and Nicky Hilton, Rita Ora, Adut Akech, Kaia Gerber, and Demi Lovato were just a few of the names mingling under the soft Parisian lights. DJs Hale Zero and Little Simz provided the soundtrack to a night that was less about formality and more about creative liberation.
Olivia Palermo and Johannes Huebl photographed by Dave Benett
Julia Sarr-Jamois photographed by Dave Benett
The Paris celebration marked the fourth and final stop in a world tour of EE72 launch events — following high-energy evenings in New York, London, and Milan. Each city’s gathering aligned with its own Fashion Week, a deliberate move that reflects the Enninfuls’ commitment to connecting creativity across continents.
Sarah Harris photographed by Dave Benett
At the heart of this new venture lies 72 Magazine, EE72’s debut publication, helmed by Sarah Harris as Editorial Director. Available both digitally and in print across more than 20 countries and 51 cities, the magazine captures EE72’s ethos: a space where diverse voices don’t just participate — they lead.
Karolina Kurkova photographed by Dave Benett
Harris Reed and Giovanna Battaglia Engelbert photographed by Dave Benett
Unveiled earlier in February 2025, EE72 is more than a media company — it’s a statement. With Edward Enninful serving as Chief Creative Officer and Akua Enninful as CEO, the brand promises to produce “transformational content and immersive experiences” that challenge audiences to view the world through empathy, artistry, and innovation. Simone Oliver, Head of Content, steers the digital platform that fuels this creative engine.
Edward Enninful photographed by Dave Benett
Bianca Brandolini d’Adda photographed by Dave Benett
The company’s mission, built on connection and cultural dialogue, feels perfectly timed. As media evolves, EE72 positions itself as both a creative incubator and a global bridge — one that amplifies authentic storytelling and redefines representation across industries.
Barbara Palvin and Camille Rowe photographed by Dave Benett
As the Paris night drew to a close, guests spilled into the streets, still buzzing from the blend of elegance, energy, and purpose that defines EE72. It was more than a party; it was a declaration — that the future of media can be visionary, inclusive, and undeniably chic.
Cindy Bruna photographed by Dave Benett
Adot Gak photographed by Dave Benett
