Florence has always held a certain authority in menswear—a city where tailoring traditions and contemporary style instincts naturally meet. During Pitti Uomo Fall/Winter 2026–27, Mulish stepped confidently into that atmosphere with an event that felt less like a standard presentation and more like a statement: intentional, cinematic, and unmistakably modern.
Daniele Gervasio, Raoul Bova
On Wednesday, January 14, the brand transformed the energy of the city center, bringing guests together between Piazza degli Strozzi and Colle Bereto for an evening shaped by elegance, lifestyle, and an unmistakable sense of momentum. The gathering attracted a strong mix of fashion insiders and style enthusiasts, confirming Mulish’s growing visibility at Pitti Uomo and reinforcing the brand’s role as one of the names to watch within contemporary Italian menswear.
Mago Jey Lillo,Juliana Moreira,Daniele Gervasio,Edoardo Stoppa
The guest list carried the unmistakable shine of Italian culture and entertainment, with well-known faces including Raoul Bova, Maria Grazia Cucinotta, Nicolò De Devitiis, Edoardo Stoppa, Juliana Moreira, Jey Lillo, Gigi D’Alessio, and Marco Maddaloni. Their presence added to the evening’s atmosphere, reflecting Mulish’s natural connection to the world of modern celebrity style—an alignment that feels organic rather than manufactured.
In true Italian fashion, the experience extended beyond clothing into the realm of hospitality, thanks to an exclusive raw bar corner curated by Punto Nave, a restaurant celebrated for its excellence in Italy. The detail wasn’t incidental. It mirrored Mulish’s own brand ethos: precision, research, and a devotion to quality that reveals itself most clearly in the finishing touches.
Maria Grazia Cucinotta, Daniele Gervasio
At the heart of the story is Mulish itself—a label founded in 1997 by Daniele Gervasio, whose vision has guided the house from its Neapolitan roots toward an increasingly international presence. While the brand has evolved dramatically over time, its creative backbone remains consistent: a dedication to sartorial culture, reinterpreted for the present day with confidence and clarity.
That philosophy comes through sharply in the Fall/Winter 2026–27 collection, built as a cohesive wardrobe narrative where tailoring and outerwear are no longer separate worlds. Instead, Mulish treats them as one ongoing conversation, reshaping classic menswear codes with a modern pace.
Nicolò De Devitis, Daniele Gervasio
The unmistakable centerpiece of the season is the Field Jacket, presented not as a casual utility layer but as a true collection signature. Mulish elevates the silhouette through sartorial construction, balanced proportions, and next-generation technical materials engineered for real life. Designed to be windproof and breathable, the jacket’s identity sits in its ability to move effortlessly through the rhythms of a modern schedule, offering protection and polish without forcing a choice between them. It is functional, refined, and quietly expressive—exactly the kind of piece that signals where menswear is headed.
Elsewhere, the collection continues its tailored dialogue through a renewed focus on the double-breasted jacket, framed as a deliberate expression of contemporary elegance. Mulish also introduces hybrid overshirts inspired by the sahariana, designed with a versatility that feels particularly relevant now. They can be worn as outerwear or styled within a formal look, blending the ease of utility dressing with the structure of sartorial tradition. The result is a wardrobe built for movement, defined by a deep palette, carefully chosen materials, and a consistent attention to detail that never reads as excessive—only assured.
Over the years, Mulish has strengthened its recognizable image through high-profile collaborations and brand ambassadors including Gabriel Garko and Carlo Ancelotti, figures associated with charisma, confidence, and an international style sensibility. The brand has also expanded its lifestyle dialogue through its role as official sponsor of Udinese Calcio, reinforcing its connection to the intersection of fashion, sport, and modern Italian identity.
Reflecting on the brand’s growth, Daniele Gervasio has described Mulish’s evolution from an artisanal reality into an international company supported by a large team, while remaining grounded in its origins and consistently investing in product development, communication, and events. It’s a trajectory that feels particularly visible now, as the success of the Florence event signals a wider path ahead.
In a season where menswear increasingly demands authenticity and quality, Mulish is meeting the moment with a sharp, elegant proposition—tailoring in motion, designed for the man who moves through the world with intention.
