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Lacoste Reinvents its Online Presence!

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Holiday season is approaching and I’ve got great news for you, shoppers! Lacoste just re-launched its website featuring accessible e-commerce shopping of the new FW14 collections and interactive pages that present the Lacoste style codes, the iconic polo’s seasonal innovations, its rich brand history, unique savoir-faire and broad offer including Lacoste’s long-established sports heritage of tennis and golf. The brand’s identity, leveraging Beauty and Sport, has guided the design of each page and of all the contents, from upgraded imagery to a new editorial style. It’s a wonderful online boutique with easy-to-navigate Tumblr-like pages!

lacoste_online2Celebrating a new brand platform this year ‘Life is a Beautiful Sport,’ the Lacoste consumer will now experience the global vision online at one portal via one unique, seamless and dedicated digital flagship boutique: LACOSTE.COM. The new digital destination will be launched in many more markets in the coming months including Asia in the winter and South America in early 2015. Let’s start shopping!

Love You All!!!

Elena Sendona

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