Italian luxury brand Eleventy is strengthening its international presence with a new immersive experience at Harrods in London. Starting May 13, 2025 and running until June 11, 2025, the brand unveils a dedicated pop-up store, the Eleventy Beach Club for both men and women, alongside five specially curated window displays, reinforcing its identity as a global ambassador of contemporary Italian elegance.
To mark this milestone, Eleventy has launched an exclusive linen capsule collection designed for the summer season. Crafted for both men and women, the refined pieces are available only at the Harrods pop-up and online at harrods.com. This capsule embodies the brand’s signature blend of refined craftsmanship, sustainability, and understated luxury.
More than just a retail space, the Eleventy pop-up offers a curated lifestyle experience. Guests can enjoy personalized embroidery services performed live by an expert seamstress, sip Italian espresso accompanied by artisanal chocolates, and capture their visit with instant Polaroid snapshots — all within a sophisticated and welcoming environment.
“Harrods represents a pinnacle of excellence,” said Marco Baldassari, co-founder and CEO of Eleventy. “This project is a further step in showcasing our vision of Italian tailoring, bringing together style, authenticity, and sustainability in a meaningful way.”
With this activation, Eleventy continues to promote its ethos of modern luxury — one that is discreet, conscious, and deeply rooted in Italian artisanal excellence.
