During Milan Fashion Week, on the famed Via della Spiga, Gianni Chiarini unveiled its latest design evolution — the SIENNA bucket bag — a piece destined to become the brand’s next iconic silhouette. The Spring/Summer 2026 presentation took place inside the Florentine brand’s boutique in Milan, where legacy met modernity in a celebration of tactile beauty, heritage craftsmanship, and symbolic storytelling.
DUA Intreccio
A homage to the house’s emblematic DUA bag, SIENNA represents more than a seasonal launch; it is a new design archetype rooted in the brand’s visual identity but shaped for the pace of contemporary life. Where DUA offered linearity and refinement, SIENNA builds upon that foundation with a bolder, more sculptural silhouette. This is not merely a reinterpretation — it’s a redefinition.
Sienna piccola (small) with detachable strap
The bag’s launch was both intimate and symbolic. Elegant guests like Leonie Hanne, Kelly Rutherford and more, were welcomed into the boutique, where baskets of fresh apples referenced a charming brand tradition: founder Gianni Chiarini once placed apples around the atelier as symbols of good luck. That gesture was brought back for the occasion, grounding the capsule’s debut in a meaningful moment of continuity and optimism.
Offered in three versatile sizes — Maxi, Medium, and Mini — SIENNA was designed with the modern woman’s rhythm in mind. Each size adapts seamlessly to different lifestyles, whether one is navigating a full day on the go or embracing the minimalist flow of urban life. The silhouette remains compact yet visually impactful across all variations, merging elegance with day-to-day functionality.
Materiality lies at the heart of SIENNA’s tactile allure. The bag is crafted in two signature finishes: Bubble double leather, known for its distinctive texture and architectural integrity, and buttery soft suede, which wraps the form in understated sensuality. The result is a bag that balances structure with softness, polish with practicality.
SIENNA is not just a new addition to the Gianni Chiarini collection that already includes signature silhouettes like the Marcella and the Dua. It is a statement — that true icons evolve. In a fashion landscape that demands both heritage and novelty, the SIENNA proves that transformation and timelessness are not opposites, but collaborators. From its refined details to its reimagined roots, this bucket bag stands as a testament to design evolution — a new classic for a new era.
Marcella intreccio
