Alabama Muse made a bold and colorful statement at Milan Fashion Week with its Fall/Winter 2025 collection—a celebration of retro charm, cruelty-free values, and high-fashion glamour. The collection was unveiled in a vibrant presentation at Pier Giuseppe Moroni’s iconic hair salon, where the styling of the models perfectly matched the mood of the clothes: vintage with a twist, unapologetically fun, and unmistakably modern.
The brand, created by stylist and fashion visionary Alice Gentilucci, has made a name for itself by proving that fashion can be both glamorous and ethical. Known for its luxurious faux fur, Alabama Muse continues to push boundaries with its commitment to animal-free alternatives that don’t sacrifice softness or sophistication. Every piece is crafted in Italy using high-quality materials designed to look and feel like real fur, without the harm.
This season, Alabama Muse leaned into a ’90s aesthetic with oversized cuts, punchy colors, and playful textures that command attention. From bubblegum pink to deep jewel tones, the FW25 collection offers outerwear that’s as mood-lifting as it is warm. These pieces aren’t just for show—they’re wearable fashion statements, ready to bring a hit of personality to chilly city streets or alpine getaways.
What sets Alabama Muse apart is its seamless blend of nostalgia and innovation. The brand honors the glamour of classic fur while completely reimagining it through a contemporary, cruelty-free lens.
With fashion that speaks to both conscience and style, Alabama Muse’s FW25 collection is a must for anyone looking to invest in outerwear that turns heads and tells a story.
