IXOS unveils ONDAE, its Summer 2025 capsule collection, as a refined tribute to Italian craftsmanship reinterpreted through a contemporary lens. More than just a seasonal edit, ONDAE is a poetic dialogue between texture, form, and gesture—where every element speaks of authenticity and effortless elegance.
The collection revolves around two signature accessories that embody IXOS’s sophisticated minimalism. First, a sculptural yet lightweight woven leather handbag, crafted entirely from double 100% leather using artisanal netting techniques. Inside, a natural cotton pouch with a drawstring closure adds practicality to the elegance, making it the perfect companion for an elevated summer wardrobe.
Complementing the bag is a handcrafted flat sandal made from 100% raffia with a silky finish. Designed with a minimalist silhouette, it caresses the foot in soft, breathable comfort, bringing graceful ease to each step.
Rooted in nature, the ONDAE collection channels the fluid movement of wind and water through organic shapes and a palette that blends earthy tones with sun-kissed warmth and vibrant highlights. The result is a visual harmony that celebrates both natural beauty and intentional design.
Shot against the rugged beauty of Le Marche—IXOS’s home region—the campaign evokes golden light and quiet landscapes, further underlining the brand’s deep connection to its Italian roots and its balance between tradition and forward-thinking creativity.
Exclusively available online, ONDAE marks a strategic move by the brand, reinforcing a curated, sustainable shopping experience and fostering a closer relationship with its community. As Leonardo Censi, CMO of the group, notes, this decision aligns with ONDAE’s contemporary, selective spirit and the brand’s broader digital vision.
ONDAE is more than a capsule—it’s a declaration of style, identity, and intentional femininity. It honors the artistry of “Made in Italy” while embracing a modern lifestyle shaped by authenticity, calm luxury, and meaningful connections.
