Alan Crocetti’s Cruise Campaign strips away the conventional layers between wearer and viewer, inviting us into a space where jewelry doesn’t merely adorn—it inhabits. Captured by the raw, confrontational lens of artist and photographer Deni Horvatic, this body of work is a fever dream of proximity, touch, and personal truth. It is not a showcase. It is a confrontation.
Shot through Horvatic’s scanning technique, the imagery feels tactile, almost invasive. Bodies appear pressed against glass, limbs curled and entwined, textures of skin, denim, latex, and hair magnified to cinematic intensity. This aesthetic doesn’t just collapse the distance between subject and spectator—it denies that space ever existed. “I see you from exactly where you are,” Horvatic has said, and the result is a visual language of immersion. We are not outside observers. We are inside the moment, inside the skin.
This sense of collapse—between viewer and subject, jewelry and body, softness and structure—is the essence of the collection. Jewelry, here, is not an accessory. It is extension. It’s sweat-slicked under strobe lights, glinting in the club’s pulse, embedded in moments of solitude and sensuality. Crocetti’s statement rings, heavy earrings, and anatomical piercings live on the skin like they were born there. The designer puts it simply: “It’s not separate from us — it becomes us.”
The Cruise Campaign becomes a mirror to identity in motion—genderless, provocative, and deeply intimate. The casting is unfiltered, the bodies unguarded. Tension and tenderness co-exist: a neck arched in defiance, hands curled around rubber boots, limbs knotted in silent choreography. From gauzy white tanks and vintage denim to black bodysuits and latex thigh-highs, styling becomes sculpture. Expression becomes declaration.
Every image drips with eroticism and rebellion. The collection shifts between delicate and aggressive, much like nightlife itself. Minimalist pieces layer like second skin while chunkier designs flash like armor. This oscillation between vulnerability and power is for those who dress and undress for themselves. For the night. For the feeling.
