An artistic dialogue between Milan and London takes shape in Jasper, the first 10 Corso Como bag, conceived from Swedish designer Petra Fagerstrom’s creative vision and developed in collaboration with Central Saint Martins. Jasper marks the celebrated Italian concept store’s debut in handbags, bringing together experimental design, contemporary craftsmanship, and a distinctive artistic sensibility.
Presented in a limited edition, the Jasper bag emerges from a collaboration with Central Saint Martins, University of the Arts London, and the imagination of Swedish designer Petra Fagerstrom. With its sculptural character, textured nylon, and adaptable construction, the accessory captures the creative energy of an institution that has spent decades cultivating the intersection of fashion, art, and culture.
From Central Saint Martins to the Heart of Milan
The story of Jasper began in 2024 with A Signature for the Logo Collection, an initiative developed by 10 Corso Como in partnership with Central Saint Martins to encourage emerging international fashion talent.
Forty designers enrolled in the university’s MA Fashion program were invited to explore the visual identity of 10 Corso Como, translating its recognizable graphic language into original accessory concepts.
Among six finalists, Petra Fagerstrom’s proposal captured the attention of a distinguished jury led by Tiziana Fausti, president of 10 Corso Como, alongside fashion journalist and critic Alexander Fury, fashion editor Serena Tibaldi, and designers Jordan Bowen and Luca Marchetto.
Fagerstrom’s winning concept offered an imaginative interpretation of the brand’s signature pattern through an expandable textile construction embellished with metallic eyelets and rivets.
Following the competition, 10 Corso Como undertook the process of transforming the academic concept into a commercially produced accessory, retaining the expressive details that defined the original design.
The resulting Jasper bag reflects the journey from creative experimentation to Italian production, preserving the designer’s unconventional approach to materials while introducing the practical considerations of an everyday wardrobe essential.
The Beauty of Transformation
Jasper’s aesthetic is rooted in the tactile appeal of crinkled nylon, punctuated by metallic eyelets and rivets that create a striking visual rhythm across its surface.
The interplay of texture, structure, and graphic detailing gives the bag an architectural quality, while its adaptable silhouette responds to the changing demands of contemporary life.
Its construction incorporates two separate components: an outer body and a removable interior pouch connected by a concealed zipper. The pouch can be detached and carried independently, allowing the design to transition between different uses. An ingenious arrangement of side loops also allows the handles to shift between a double-handle configuration and a single-handle silhouette. These considered details give Jasper a sense of movement and flexibility, making it suitable for daily activities, city explorations, and travel.
Produced entirely in Italy, the bag reflects 10 Corso Como’s commitment to craftsmanship and its ambition to translate creative experimentation into functional design.
An Artistic Tribute to Jasper Johns
Art has always occupied a central place in the world of 10 Corso Como, and the name Jasper reveals a particularly meaningful connection. The handbag takes its name from American artist Jasper Johns, a prominent figure associated with Neo-Dada whose exploration of familiar symbols transformed everyday imagery into subjects of artistic contemplation.
The specific inspiration comes from Johns’ 1955 painting Target with Four Faces, an artwork that investigates perception through the instantly recognizable motif of a target. The target’s concentric geometry, visual immediacy, and symbolic relationship with the act of looking resonate with the graphic identity of 10 Corso Como.
Through this reference, Jasper establishes a dialogue between modern American art and Milanese design culture, expressing the brand’s longstanding fascination with visual communication. The connection is especially fitting for an accessory whose character is defined by graphic details, material experimentation, and the reinterpretation of familiar forms.
Petra Fagerstrom and the Creative Spirit of a New Generation
For Petra Fagerstrom, Jasper represents a significant milestone in a rapidly developing fashion career. The Swedish designer graduated from Central Saint Martins in 2025 and subsequently became a finalist for the prestigious LVMH Prize. In September 2026, she presented her first runway show during London Fashion Week, further establishing her interest in experimental textiles, craftsmanship, and unconventional silhouettes.
Her creative practice examines the relationship between clothing, perception, and contemporary femininity, often exploring unexpected approaches to materials and construction. Those interests find a natural expression in Jasper, where an expandable textile concept evolves into a distinctive accessory with an adaptable form.
The collaboration also illustrates the importance of providing emerging designers with opportunities to develop their ideas beyond the academic environment. Under Tiziana Fausti’s leadership, 10 Corso Como continues to cultivate relationships with creative talent, connecting established industry expertise with the perspectives of a new generation.
The Continuing Evolution of 10 Corso Como
Founded in Milan in 1991 by Carla Sozzani, 10 Corso Como has become an internationally recognized destination for fashion, art, photography, design, and lifestyle. Its pioneering concept-store philosophy brought these disciplines together within a single cultural environment, establishing a distinctive approach to the relationship between retail and creativity.
Now celebrating its 35th anniversary in 2026, the Milanese institution continues to expand its identity under the direction of Tiziana Fausti, who acquired the business in 2020. The introduction of Jasper reflects this evolution, extending the 10 Corso Como aesthetic into an accessory that carries the brand’s visual language into everyday life.
The collaboration with Central Saint Martins also reinforces the institution’s commitment to creative education and the development of emerging talent, connecting the cultural heritage of Milan with the experimental spirit of London.
Where to Find the Jasper Bag
The Jasper bag is available in a limited edition exclusively at the 10 Corso Como flagship store in Milan, located at Corso Como 10, and through the brand’s official online boutique at 10corsocomo.com. Priced at €880, the Italian-made design offers a distinctive interpretation of the contemporary handbag, bringing together graphic expression, innovative construction, and versatile functionality.
As 10 Corso Como enters its next creative chapter, Jasper offers an intriguing glimpse into the possibilities that emerge when artistic curiosity meets fashion design. Its textured surface, transformative silhouette, and references to Jasper Johns create a visual narrative that feels deeply connected to the cultural identity of its Milanese home.
For an institution whose history has been shaped by the exchange of ideas across creative disciplines, Jasper is an elegant expression of a continuing fascination with art, experimentation, and the future of fashion.
