As the Cannes Film Festival lit up the French Riviera with its usual display of cinematic excellence and high fashion, a new kind of spotlight took center stage—one shining on global impact.
Sofia Vergara, Valentina Micchetti–photo credit: @German Larkin
On May 20th, Acqua Fiuggi, in collaboration with the One Drop Foundation, hosted Fiuggi for One Drop, a glittering philanthropic evening dedicated to raising awareness and funds for universal access to clean drinking water, sanitation, and hygiene.
Vittoria Ceretti, Amina Muaddi–photo credit: @German Larkin
Held at the iconic Square de Verdun along the Croisette, the event gathered a dazzling crowd of celebrities and changemakers, including Sofia Vergara, Toni Garrn, Amina Muaddi, Odell Beckham Jr., Barbara Palvin, and Flavio Briatore. As the sun set over Cannes, the evening blended performance art, music, and immersive installations with a meaningful mission—reminding guests that water, often taken for granted in luxury settings, remains a global necessity out of reach for many.
CANNES, FRANCE – MAY 20: Natasha Poonawalla and Edward Enninful attends Fiuggi for One drop in Cannes at Palm Beach on May 20, 2025 in Cannes, France. (Photo by Victor Boyko/Getty Images for Fiuggi for One Drop)
The synergy between Fiuggi and One Drop wasn’t just symbolic. Their union signaled a deep, ongoing commitment to sustainability and ethical water practices. Guests were invited to reflect on their daily water use, all while contributing to One Drop’s innovative, long-term initiatives aimed at tackling the water and climate crisis around the world.
CANNES, FRANCE – MAY 20: Lisa Kistermann and Jessica Kistermann attend Fiuggi for One drop in Cannes at Palm Beach on May 20, 2025 in Cannes, France. (Photo by Victor Boyko/Getty Images for Fiuggi for One Drop)
Leonardo Maria Del Vecchio, President of LMDV Capital and Acqua e Terme di Fiuggi, emphasized the event’s purpose: “Fiuggi for One Drop was not just a gala evening, but an opportunity to turn the spotlight on a global urgency.” With a legacy rooted in wellness and culture, Fiuggi’s presence at Cannes underscored its evolution into a brand championing sustainability on the world stage.
CANNES, FRANCE – MAY 20: Barbara Palvin attends Fiuggi for One drop in Cannes at Palm Beach on May 20, 2025 in Cannes, France. (Photo by Victor Boyko/Getty Images for Fiuggi for One Drop)
For Guy Laliberté—founder of One Drop, Cirque du Soleil, and Lune Rouge—the partnership brought together two powerful forces. “This is an opportunity to raise funds and increase awareness about the importance of access to drinking water for all,” he shared.
CANNES, FRANCE – MAY 20: Karolína Kurková attends Fiuggi for One drop in Cannes at Palm Beach on May 20, 2025 in Cannes, France. (Photo by Victor Boyko/Getty Images for Fiuggi for One Drop)
With roots in film through the former Fiuggi Film Festival and recent investment in Leone Film Group, Fiuggi’s renewed focus on cultural and environmental advocacy comes at a pivotal time. Through global events like this one, the brand aims to bridge luxury, wellness, and purpose.
