For Spring/Summer 2026, Jude Ferrari transformed her label J.Simone into a roaming celebration of Paris — one filled with humor, nostalgia, and irreverent glamour. Staged in the French capital, the show unfolded as an intimate satire of the city’s most iconic clichés, repackaged with affection, style, and a wink. From pigeons and kebab shops to smoky café scenes and Eiffel Tower souvenirs, Ferrari reimagined the everyday as the exceptional.
Rather than relying on traditional luxury tropes, the designer leaned into her playful roots. This season, Paris didn’t simply inspire the collection — it became the collection. Pigeon-inspired leg warmers, cigarette smoke turned into swirling denim prints, and neon-lit tobacco shop references on bodysuits set the tone. Each look carried a piece of the city’s character — loud, lived-in, endlessly stylish — filtered through Ferrari’s eccentric lens.
J.Simone SS26 walked the line between fashion parody and pure expression. A structured crop top featured an exaggerated croissant, while a tailored shirt-bodysuit — referencing La Défense businessmen — was reworked into a sensual hybrid. The message was clear: no Parisian archetype is off-limits when viewed with charm and boldness.
Ferrari’s signature “cronut” aesthetic — her own term for the fusion of Parisian polish and sweet absurdity — was baked into every detail. The brand’s bestselling CrissCross top made a return, alongside accessories adorned with padlocks that echoed the Pont des Arts tradition of love locks.
Hip cut-outs, a styling move the label has made its own since the popular Hombro shirt, added a flirtatious edge to floaty maxi dresses and two-piece sets.
Collaborations this season deepened the collection’s ties to the local fashion ecosystem. A standout was J.Simone’s creative partnership with Paris-based denim label Labdip, which helped bring Ferrari’s visual metaphors — like cigarette smoke and city smog — to life on fabric. The result was a textural play between casual familiarity and surreal beauty.
Jude Ferrari infused each piece with the theatricality of Paris but stripped it of pretension. References to cultural icons like Johnny Hallyday and the Eiffel Tower were dialed up to near-kitsch levels — glamorous, ironic, and oddly touching. It’s a visual language that’s become her signature: both insider and outsider, reverent and rebellious.
In a season where many designers took a more restrained or cerebral approach, J.Simone offered something rare — a collection that made people smile without sacrificing craftsmanship or message. SS26 proved that fashion can still be light, clever, and joyfully wearable — especially when it’s rooted in the familiar, flipped on its head, and worn with a wink.
