There are fashion moments that announce themselves with spectacle, and others that arrive with a kind of elegant restraint, revealing their power through detail, texture, and the confidence of a brand returning to its essence. Malo’s worldwide relaunch for Pre-Spring 2026 belongs firmly to the latter. The storied Florentine cashmere house, long regarded for its sensual minimalism and mastery of knitwear, steps into a new era defined by clarity of vision and the poetry of craftsmanship brought into the present.
This season marks the brand’s sixth decade—a milestone that urged a return to the archives not as an exercise in nostalgia, but as a blueprint for the future. The result is a ten-piece capsule that distills Malo’s identity into a study of artisanal precision and modern softness.
The Amelia hooded wrap moves with the quiet drama of a coastal breeze, the Anna cardigan sculpts the body with a contemporary sharpness, and the Freya and Dalia styles play with Fair Isle motifs and hand-embroidered florals that feel intimate rather than ornamental. Each piece is a reminder of the house’s rare ability to make knitwear feel both tender and architectural.
To translate this shift visually, Malo turned to the legendary David Lipman and Lipman Studio, whose influence across fashion imagery spans decades. Their collaboration introduces a new creative direction and a refined visual identity that feels cinematic yet deeply human.
Shot by Nikolai von Bismarck, the campaign unfolds in muted coastal light—portraits of modern Italian romance, weather-softened intimacy, and the kind of strength that doesn’t need to raise its voice. It’s a natural continuation of the lineage shaped by photographers like Peter Lindbergh, yet wholly attuned to the present.
The relaunch also carries important geographic significance. After nearly a decade, Malo returns to the United States with a renewed presence at select Saks Fifth Avenue and Neiman Marcus locations, alongside its redesigned global digital flagship, MALO.COM. For many longtime devotees, it’s a homecoming; for new audiences, an introduction to knitwear that speaks in the language of quiet luxury.
Malo’s next chapter reaches beyond a single campaign or capsule. In Milan, the house debuts its Fall 2026 women’s and men’s collections—its first under a newly appointed creative team charged with reshaping the brand’s codes with purity and intention. Their approach focuses on the essentials: silhouette, tactility, and the pursuit of beauty that withstands fashion’s cyclical noise.
“This new chapter for Malo is about renewal with respect—bringing modern energy to a noble house built on integrity and craft. We’re not chasing trends; we’re refining what timeless luxury looks and feels like today,” says Michelle Kessler-Sanders, Chief Executive Officer of Malo. The statement encapsulates the brand’s stance: evolution without excess, modernity without compromise.
Founded in 1972 in Florence, Malo has long been synonymous with artisanal cashmere and Italian refinement. The brand’s history of innovation in color, stitch, and technique helped define generations of knitwear design, and its return to key U.S. markets—including New York, Palm Beach, Aspen, Chicago, and Bal Harbour—is already underway.
The global launch of the Malo Archive Capsule on November 6, 2025, reaffirmed the house’s role as one of the purest expressions of Italian luxury—deeply felt, beautifully crafted, and built to endure.
