Nine:inthe:morning marks a new chapter in its international journey with the opening of a pop-up at Galeries Lafayette Haussmann, Paris’s most storied department store. Running from October 22 through November 11, 2025, the space situates the Italian label firmly in the beating heart of global fashion—an elegant statement of its evolving presence and enduring craftsmanship.
The temporary boutique unfolds on the second floor, showcasing a curated edit from the brand’s Fall/Winter 2025 women’s collection. The palette embraces warmth and restraint, moving fluidly through shades of camel, chocolate, and inky black. Structured blazers, tailored trousers, and authentic denim define a narrative of modern elegance and tactile sophistication—each piece reflecting the label’s distinct balance between comfort, durability, and quiet luxury.
At the center of this refined environment stands the brand’s emblematic material: Japanese camel gabardine. Chosen not only for its superior texture and quality, it anchors the entire design concept of the pop-up. The soft, inviting hue is set in counterpoint to sleek black iron elements, forming a dialogue between softness and strength, craftsmanship and modernity. The focal point of the space—a sculptural, custom-made table shaped like the number nine—serves as both a visual signature and a subtle ode to the brand’s identity.
This pop-up is an immersive expression of Nine:inthe:morning’s philosophy. Every detail, from the chromatic harmony to the material contrasts, evokes Italian sensibility and a reverence for textile heritage. Through this Parisian debut, the brand continues to explore new forms of storytelling—championing an understated elegance that transcends trends and honors authenticity.
