This fall-winter season, PASHBAG is turning up the charm—literally. With its FW2025–2026 collection titled LIKE IT, the Italian accessories brand reinvents the preppy aesthetic with a bold, playful twist anchored by its now-iconic lucky bear mascot. This isn’t just another seasonal drop; it’s a celebration of individuality, urban style, and emotional design.
The LIKE IT line stands out by weaving together elements of collegiate chic with contemporary urban flair. It caters to the confident and creative woman of today—someone who’s constantly on the move, embracing both ambition and aesthetic in her everyday life. Whether she’s commuting to class, heading into meetings, or exploring the city, her handbag becomes more than an accessory—it becomes a personal statement.
At the heart of this new collection is the beloved PASHBAG bear, which transcends its role as a decorative motif. This season, it transforms into a modern talisman—a stylish good luck charm that swings from each bag as a pendant, embossing, or appliqué. Soft yet assertive, cute yet commanding, the bear embodies the duality of the PASHBAG woman: gentle in spirit, strong in presence.
Design-wise, LIKE IT reimagines classic silhouettes through a refined, fashion-forward lens. Soft-touch materials and quilted finishes are juxtaposed with metallic hardware, bringing texture and edge to traditionally polished shapes. The color palette is carefully curated to balance seasonal warmth with everyday versatility—think rich biscuit tones, deep wine reds, icy greys, midnight blues, and, of course, timeless black.
Each bag in the LIKE IT collection is designed to blend seamlessly into the modern woman’s wardrobe. Whether paired with striped pullovers, pleated skirts, or oversized coats, these bags are made to elevate the preppy look with originality and a touch of irony. They offer clean geometric lines and supple volume, all while delivering practical function for life on the go.
What makes this collection truly resonate is its underlying message: a bag is something that carries your story. In LIKE IT, every design element has meaning. The bear charm isn’t just cute; it’s symbolic of the brand’s playful spirit and evolving identity. It’s a nod to confidence, luck, and personal expression.
With its fresh take on femininity and fashion, the PASHBAG’s LIKE IT collection is bound to win hearts (and shoulders) across fashion capitals.
