AREA is a Brand of Great Creativity!

Shopping — By on October 19, 2019 at 9:10 am

Playful sparkle, great craftsmanship, daring colors and design, but above all many important fashionable clients are the ingredients of a very exciting brand that was launched in 2014 by designers Beckett Fogg and Piotrek Pansczczyk in downtown NYC.


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AREA SS19 | @michelleobama wearing Custom AREA for her “Becoming” Book Tour Styling @meredithkoop #iambecoming #areanyc

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AREA womenswear and accessories have been spotted on Michelle Obama during her ‘Becoming’ book tour, Ariana Grande for a Vogue cover story, Kendall Jenner, Dua Lipa, Jennifer Hudson at the Billboard Music Awards and many more A-listers.

Their crystal-netted blazer is a hit among fashionistas. Same applies to crystal-netted and crystal-fringed everything, from dresses to ensembles. In collaboration with the iconic leather brand Bertoni 1949, they also created the crystal-fringed ‘Ling Ling’ and the balloon-shaped ‘Regina’ handbags.


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AREA SS19 | @kendalljenner wearing the AREA x @bertoni1949 ‘Ling Ling’ Bag Available Now at @Barneysny #areanyc

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Accented with statement motifs, shearling trims, metallics, and bold jewelry, the cool feminine looks are your go-to NYFW and party scene style assets. The brand is named after ‘Area’ themed nightclub that operated back in the 80s (1983-1987) at 157 Hudson Street in Manhattan. The source of inspiration is ever present. Let’s dance the night away in these showstopping ‘it’ items!


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AREA SS19 | The AREA x @bertoni1949 Large ‘Regina’ Bag Available Now on Our Website Click Link in Bio to Shop #areanyc

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