AREA is a Brand of Great Creativity!

News — By on August 21, 2019 at 9:10 am

Playful sparkle, great craftsmanship, daring colors and design, but above all many important fashionable clients are the ingredients of a very exciting brand that was launched in 2014 by designers Beckett Fogg and Piotrek Pansczczyk in downtown NYC.

AREA womenswear and accessories have been spotted on Michelle Obama during her ‘Becoming’ book tour, Ariana Grande for a Vogue cover story, Kendall Jenner, Dua Lipa, Jennifer Hudson at the Billboard Music Awards and many more A-listers.

Their crystal-netted blazer is a hit among fashionistas. Same applies to crystal-netted and crystal-fringed everything, from dresses to ensembles. In collaboration with the iconic leather brand Bertoni 1949, they also created the crystal-fringed ‘Ling Ling’ and the balloon-shaped ‘Regina’ handbags.

Accented with statement motifs, shearling trims, metallics, and bold jewelry, the cool feminine looks are your go-to NYFW and party scene style assets. The brand is named after ‘Area’ themed nightclub that operated back in the 80s (1983-1987) at 157 Hudson Street in Manhattan. The source of inspiration is ever present. Let’s dance the night away in these showstopping ‘it’ items!

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