An Acquisition That Takes NY Fashion Week to the Next Level!

News, Predict Fashion — By on March 27, 2015 at 8:09 am

When two NYC fashion powerhouses join forces to create an even more complete and all-inclusive fashion week experience, then the news are regarded to be major for the whole industry! Creating an invincible common front, WME | IMG recently confirmed the acquisition of MADE Fashion Week.

Founded in September 2009 to support emerging designers, MADE Fashion Week has featured approximately 30 runway shows and presentations each season from designers including Altuzarra, Cushnie et Ochs, Public School, Proenza Schouler, Jeremy Scott, Sophie Theallet, Ohne Titel, and Alexander Wang.

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Through this acquisition, MADE Fashion Week will continue to operate as a separate entity while strategically aligning with WME | IMG to provide additional opportunities and creative resources for both entities’ designers and partners.

“As we reimagine New York Fashion Week with new venues, experiences and platforms for the industry, we are excited to add MADE Fashion Week to our portfolio,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events & Properties.  “This acquisition creates new opportunities for all our designers and partners to grow and evolve their businesses not only during fashion week in New York, but globally throughout the year.”

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MADE’s leadership team, including Keith Baptista, Partner and Managing Director at Prodject and Partner at OBO Paris; Mazdack Rassi, Co-Founder and Creative Director of Milk Studios; and Jenné Lombardo, Founder of The Terminal Presents, will continue to oversee MADE Fashion Week’s day-to-day operations and consult on WME | IMG’s broader fashion events strategy.

“MADE has been a platform that supports creative vanguards in fashion, music, technology and culture and makes their work possible,” said Keith Baptista, a founder of MADE Fashion Week. “As part of the WME | IMG family, MADE will expand its reach and remain on the front line of fostering new talent and encouraging bold new voices. We are thrilled to be part of the team, and excited for all that the future holds.”

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The New York Fashion Week and MADE Fashion Week Spring 2016 Collections will take place September 10-17, 2015. I feel more than ready to embrace this new fashionable challenge and as always attend as many shows as possible! Last season it was more than 50 shows for me as a fashion writer, but as we all use to say here “sky is the limit!”

Love You Fashionistas!!!

Elena Sendona

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